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Hello! Welcome to another episode of marketing knowledge on questus channel where we discuss the contemporary and relevant marketing concepts, tools and models. In today’s video, we will discuss Marketing Management Orientations. In this video you will learn:
– What are: the production concept, the product concept, the selling concept, the marketing concept and the societal marketing concept?
– What are the disadvantages of the first four, less contemporary concepts?
– Why is the societal marketing concept a source of organizational success today?
Learn Marketing Concepts: https://www.iedunote.com/marketing-concepts
5 Marketing Concepts are Production, Product, Selling, Marketing, and Societal Marketing Concept.
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The marketing process explained, known as the 5 – five step marketing. Find out what integrated marketing is, and get to understand the marketplace! This is a marketing 101 and digital marketing course made to help you formulate your marketing strategy.
Buy me a Coffee: https://www.buymeacoffee.com/keepupedu
Marketing Powerpoint Presentation: https://payhip.com/KeepUpUniversal
What is marketing? : https://youtu.be/MdSfmBEYdzI
Marketing Basics playlist: https://youtube.com/playlist?list=PLLLIW4PYFJISkTqEF69Wd-D6DbMGzqFnz
Time Stamps
0:00 Introduction
0:13 Marketing Definition
0:45 The Marketing Process
This is the introduction video for the Marketing Process, each of the steps will be explained in the following videos, you have the links down below in the description. The marketing process consists of understanding the marketplace and the customer needs and wants, designing a customer value driven marketing strategy, creating an integrated marketing program, building profitable relationships with the customer, and finally, getting value from customers as customer equity.
#Education #Marketing #MarketingProcess #5stepsMarketing #Business
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