How M. Gemi Is Using Data to Sell Luxury Shoes

Dec.01 — Online luxury shoe startup M. Gemi is further expanding its brick-and-mortar reach in time for the holiday shopping season. The direct-to-consumer retailer of traditionally crafted Italian shoes recently opened its third store in New York City. Founder and CEO Ben Fischman sat down with Bloomberg’s Anne Mostue at the company’s headquarters in Boston to discuss M. Gemi’s strategy.
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We went all the way to Italy to learn how a pair of luxury shoes is made. Following the creative process of direct-to-consumer brand M.Gemi who promise to give you the same value as a luxury brand, at a fraction of the price. Each shoe is made by hand and touched by over eighteen craftspeople before shipping. The expertise is unparalleled and thanks to e-commerce available at your door just a few days.

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