Hello! Welcome to another episode of marketing knowledge on questus channel where we discuss the contemporary and relevant marketing concepts, tools and models. In today’s video, we will discuss Marketing Management Orientations. In this video you will learn:
– What are: the production concept, the product concept, the selling concept, the marketing concept and the societal marketing concept?
– What are the disadvantages of the first four, less contemporary concepts?
– Why is the societal marketing concept a source of organizational success today?

5 Marketing Concepts: Production, Product, Selling, Marketing, Societal Marketing Concept

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5 Marketing Concepts are Production, Product, Selling, Marketing, and Societal Marketing Concept.
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