The 5S’s is a helpful business strategy model that you can implement alongside your new digital initiative. This model can help you develop and plan out essential elements within your strategy.

Developed by PR Smith, the 5S’s offer a great, straightforward starting point to help check you’re covering the whole spectrum of digital marketing, not just your sales. They are a simple set of principles.

They are:

Sell
Speak
Serve
Save
Sizzle
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