The marketing process explained, known as the 5 – five step marketing. Find out what integrated marketing is, and get to understand the marketplace! This is a marketing 101 and digital marketing course made to help you formulate your marketing strategy.

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What is marketing? : https://youtu.be/MdSfmBEYdzI
Marketing Basics playlist: https://youtube.com/playlist?list=PLLLIW4PYFJISkTqEF69Wd-D6DbMGzqFnz

Time Stamps
0:00 Introduction
0:13 Marketing Definition
0:45 The Marketing Process

This is the introduction video for the Marketing Process, each of the steps will be explained in the following videos, you have the links down below in the description. The marketing process consists of understanding the marketplace and the customer needs and wants, designing a customer value driven marketing strategy, creating an integrated marketing program, building profitable relationships with the customer, and finally, getting value from customers as customer equity.

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