In this video, we address the most important points of the father of modern marketing Philip Kotler of his book marketing 4.0 to bring you the first 5 points you must learn to conquer marketing today if you liked do not forget to subscribe.

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00:12 1 POWER SHIFTS TO THE CONNECTED CUSTOMERS
00:52 2 THE PARADOXES OF MARKETING TO CONNECTED CUSTOMERS
01:48 3 THE INFLUENTIAL DIGITAL SUBCULTURES
02:49 4 MARKETING 4.0 IN THE DIGITAL ECONOMY
03:27 5 THE NEW CUSTOMER PATH
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Marketing 4.0 by Philip Kotler – Book Summary by Book Shack

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► About this Book: Marketing 4.0 Summary

Philip Kotler, one of the world’s top marketing experts, wrote Marketing 4.0 to guide the next generation of professionals on the road to change. Marketing is no longer the same: the internet and the rise of the digital world have changed the relationship of companies with their consumers. Advertisements on billboards and television are no longer as influential as before. So how do you reach your customers effectively? What are the changes brought by this new era of the digital world? This book will help you understand the new dynamics of the market and how you can improve your productivity today.

This book answers the ultimate question in the minds of next-generation marketers: ‘In a connected world, what are the new rules of marketing?’ With increased mobility and connectivity, customers have shorter attention span to consider and evaluate brands. There are two major implications. First, marketers need to stand out and deliver a moment to get customer attention. Secondly, customers rely on the advice of their friends and family on which brand to choose. The book discusses the power shifts, the paradoxes of connectivity, and the future sub-cultures that will shape the future of marketing. It will lay the foundation which makes WOW Marketing imperative. It will explain how WOW Marketing improves marketing productivity.

► In “Marketing 4.0” Book you’ll learn:- Marketing 4.0 Summary

• Learn what is Marketing 4.0
• Moving from Traditional to Digital.
• Use mobile in your favor.
• Improve your performance.
• Learn Content Marketing.
• Learn how Digital Marketing brought changes.
• The Evolution and Future of Marketing – Marketing 4.0 Moving from Traditional to Digital.
• Review of Marketing 4.0 by Philip Kotler
• Marketing 4.0 moving from traditional to digital.

► Author’s biography

Philip Kotler – Father of Modern Marketing – Marketing 4.0 Summary

Philip Kotler is an American marketing consultant, author, and professor at the Kellogg School of Management at Northwestern University. He studied economics from three Nobel Prize laureates and went on to define new marketing practices, being a few examples of it: marketing practices based on behavioral science, strategic marketing, and social marketing. Kotler is a prolific author, his most successful books are “Marketing Management,” “Marketing 4.0,” “Kellogg on Branding,” “Winning Global Markets,” and “Kotler on Marketing.”
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